PRIMAVERA EVOLVE® TO HOST WEBINAR ON UNLEASHING THE HIDDEN SALES FORCE
Dr. James Alexander, Noted Expert and Writer on Professional Services Strategy, Will Discuss How to Leverage Technical Experts on Customer Projects Through Effective Up-selling Strategies
SAN FRANCISCO, April 3, 2007 - Primavera® Evolve, the resource management software division of Primavera Systems, Inc., will host noted author and professional services expert, Dr. James Alexander, in a live webinar. Dr. Alexander will discuss how professional and embedded services organizations can increase sales by leveraging their “hidden sales force”: the technical experts who work with customers on their projects. The webinar will take place on Wednesday, April 11th, 2007 at 11:00 a.m. PDT (2:00 p.m. EDT).
“PSOs and organizations with a significant embedded services group are under constant pressure to increase sales,” said Dr. Alexander, partner at Alexander Consulting. “What they often don’t realize is that they posses an untapped, hidden sales force in their technical personnel who are already working closely with clients. Properly trained, these resources can increase professional services revenue significantly through the use of the right up-selling techniques.”
In the webinar, Dr. Alexander will show attendees how they can:
- Create the “Balanced Selling Wheel: Technical Services with Up-Selling”
- Implement the Six Choice Development Model for selling services
- Teach employees key customer relationship-building techniques that never fail
“In the extremely competitive professional services market, our customers know that they need to use every advantage they have to win,” said Joanne McCool, general manager, Primavera Evolve. “Dr. Alexander will explain how companies can grow their top line in a way that does not require a hefty investment in new sales and marketing resources.”
To register for the webinar and to find out more information, please visit: http://www.primavera.com/alexander
About Primavera
Primavera is a software company whose focus is to help organizations assign key resources to top priority projects, make it easy for people to collaborate, and deliver improved results. Primavera solutions are used by consulting firms and service organizations to maximize resource utilization, minimize costs, deliver on customer commitments, and manage multiple projects. Primavera solutions enable companies, including some of the world’s leading service organizations, to create a consistent methodology for global service delivery. For more information, visit www.PrimaveraForServices.com or call +1.888.238.6583.
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